Image campaign for my home region »Teutoburger Wald / Eggegebirge«, which is located in the northeast of North Rhine-Westphalia, between Bielefeld and the Diemeltal.
This work is part of my distance learning course »Graphic Design« at the »OfG / Online-Schule für Gestaltung« created in August 2019.
Logo and Claim
»Teuto« and »Egge« are common abbreviations for the »Teutoburger Wald« and the »Eggegebirge«, which I incorporate in the wordmark »REGION TEUTO-EGGE«.
In the logo, I have depicted the Teutoburger Wald on the left, which is the larger part of this low mountain range and gradually slopes northwest. On the right, the Eggegebirge connects, which is smaller but features higher peaks and steeply descending eastern slopes.
With the claim »MITTELGEBIRGE AUF HOHEM NIVEAU«, which means low mountains at a high level, I'd like to express that even a low mountain landscape offers tourism at a high level.
Campaign motifs and slogans
For advertisments, I have chosen the heather bloom on the Lippischer Velmerstot and the Externsteine as campaign motifs, as these places are particularly characteristic for the nature and landscape in this region. A compact slogan and a short text describes respectively the unique features of the depicted location.
Campaign motif heather bloom on the Lippischer Velmerstot
Campaign motif Externsteine
Application examples
Image campaign brochure (DIN A5, landscape) for distribution in tourist information offices and at national tourism fairs
Poster for the inner city area, e.g. for bus stops
A poster stand draws attention to the region in front of tourist information offices and trade fair stands
T-shirt with the image campaign logo
