Excerpt from my final thesis in the distance learning course »Graphic Design« at the »OfG / Online-Schule für Gestaltung« (January 2020).
»writing4.tech« is an imaginary agency for technical writing and creates attractively designed information products for complex technical devices or software products (e.g. operating instructions, software instructions, training documents, data sheets, brochures).
Logo designs
Generating different information products from one data source is the subject of the first logo design.
Generating different information products from one data source is the subject of the first logo design.
The markup language XML is playing an important role in technical writing, because with XML you can achieve a strict separation of the content from its presentation. This enables easy creation of outputs for many different media and different layouts. The first logo design shows an empty XML statement (</>) in the middle circle that represents the central data source from which the various information products are created. These are symbolized by the outgoing smaller circles.
Step-by-step guidance of users to an action goal is one of the most common tasks in technical writing. Step-by-step instructions are therefore part of every operating manual. Calls to action introduced by bullet points in a speech bubble symbolize this aspect in the second logo design.
The final logo design
The core competence of »writing4.tech« is »writing for technology«. The final logo design combines these two terms: The fountain pen nib stands for writing and the rocket symbolizes technology.
The core competence of »writing4.tech« is »writing for technology«. The final logo design combines these two terms: The fountain pen nib stands for writing and the rocket symbolizes technology.
